5 Creative Easter Promotions to Boost Engagement Over the Holidays

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We all know how the Easter holidays tend to go: Families are away, attendance drops, and your once-busy schedule suddenly has gaps. But here’s the thing: people don’t stop caring about their progress just because it’s a holiday. In fact, a lot of parents are looking for something productive, fun, and active to keep their kids engaged during the time off.

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That’s where Easter promotions come in (or holiday promotions in general). Done right, they’re not just a way to fill spots — they help build loyalty, keep your community involved, and even attract new faces who might otherwise not have walked through your doors.

So whether you run a swim school, dance studio, sports club, or tutoring centre (or any other business that offers classes), here are 5 creative Easter promos to help you make the most of the break.

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1. Run a Holiday Challenge 🐰

Challenges are a great way to keep your community active and involved, even if they’re not attending regular classes. They're fun, flexible, and can be tailored to different skill levels or age groups.

Swim schools

• “Easter Bunny Lap Challenge” – Kids aim to swim 500 metres or complete 5 lessons during the break. They get a little prize at the end (think: swim cap, Easter egg, or certificate).
• Bonus: Turn it into a visual tracker. Let them collect Easter stickers for every session completed.

Dance studios

• “Hop, Spin, Repeat” Challenge – Dancers complete five short combos at home over five days. You could send out video tutorials and have them upload their version for a chance to win a prize.
• Bonus: Feature their videos in your stories to build a sense of community.

Sports clubs

• “Egg-cellent Athlete Bingo” – Create a fun bingo card with physical challenges (10 push-ups, go for a run, try a new skill). Complete a row to win.
• Bonus: Offer a prize draw entry for every line completed.

Tutoring centres

• “Brainy Bunny Challenge” – Daily riddles, puzzles, or trivia questions posted to your socials. Participants comment answers for a chance to win.
• Bonus: Create a leaderboard or highlight weekly “top bunnies”.
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2. Limited-time class packs or offers 🌟

Short-term discounts and exclusive offers tap into the “use it or lose it” mindset, making them perfect for the lead-up to and during the Easter break.

Swim schools

• “3-for-$30 Holiday Splash Pass” – Let families book three sessions over the break at a discounted rate. Great for new joiners or makeup classes.
• Bonus: Add a free swim cap for bookings before Easter Sunday.

Dance studios

• “Drop & Dance Easter Pass” – Offer casual drop-in sessions for kids during school holidays. Perfect for parents needing a break.
• Bonus: Group them by age or level to keep it structured.

Sports clubs

• “Holiday Skills Booster Pack” – A bundle of three or five training sessions focused on refining a particular skill (like passing, kicking, or footwork).
• Bonus: Add a video recap or personalised feedback.

Tutoring centres

• “Egg-stra Smart Bundle” – Book 3 tutoring sessions during the break and get a bonus 30-minute catch-up session.
• Bonus: Offer a free Easter-themed worksheet pack as a thank-you.
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3. Run an Easter giveaway 🌼

Social media giveaways are a quick way to boost engagement, grow your reach, and show off your community spirit. Keep it simple but enticing.

What to give away:

• A free term enrolment
• Easter gift basket
• Merch bundle (tote bags, water bottles, etc.)
• Private lesson or one-on-one session

How to enter:

• Follow your account
• Like the post
• Tag 1–3 friends
• Share to stories for a bonus entry

Bonus ideas by industry:

• Swim: “Win a free term of swimming lessons for your little fish”
• Dance: “Share your best bunny hop and win a private session with our instructor”
• Sport: “Tell us your favourite holiday training tip to win an Easter skills pack”
• Tutoring: “Comment your favourite Easter pun and go in the draw for a free tutoring session”

Make sure to keep your branding strong and include an eye-catching graphic or video to stop the scroll.
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4. Easter referral rewards 🐣

Your community loves you, they just need a little nudge to share the love. Referral promos are a brilliant way to bring new faces into your classes.

Swim schools

• “Golden Egg Referral” – If a family refers a friend and they enrol, both receive a branded swim bag and go into a draw for a free term.

Dance studios

• “Hop Along with a Friend” – For every friend they refer who books, dancers get a surprise Easter egg (could be chocolate or a discount code).

Sports clubs

• “Bring a Mate, Get a Treat” – Refer a teammate and receive a free private session or club merch.

Tutoring centres

• “Smart Bunny Referral Bonus” – Referrers get a free study pack or bonus lesson when their friend books a block of sessions.

To make it even more effective, run it for a limited period only and promote it via email, socials, and in class.
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5. Host an Easter-themed event or session 🎉

If you have a bit more time to plan, themed events can be a real standout — especially for younger students and their families. They’re also a great way to introduce new people to your space in a low-pressure, fun environment.

Swim schools

• “Underwater Easter Egg Hunt” – Use weighted eggs in the pool for kids to collect and trade for prizes.

Dance studios

• “Easter Disco Dance-Off” – A themed mini party with group routines, games, and a costume prize.

Sports clubs

• “Hopstacle Course” – Easter-themed obstacle course event (sack race, bunny hops, etc.). Get creative with names and signage.

Tutoring centres

• “Craft & Learn Easter Workshop” – Mix fun crafts (like DIY bunny masks) with quick learning games. Invite parents to join at the end.

If you have space and capacity, open it up to non-members to give them a taste of what you offer and potentially turn them into term-time customers.
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It’s easy to write off the holidays as a quiet time, but with a little bit of planning and creativity, they can actually be one of your biggest opportunities to connect, build community, and keep momentum going.

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🥚 Udio Top Tip:

Don’t wait until things go quiet. With Udio, it’s easy to set up holiday sessions, track challenge entries, manage class packs, and monitor referrals (without getting buried in admin). That means more time to focus on the fun stuff.

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