Supercharge Customer Engagement with a Custom-Branded App

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Smartphones are with us all day long, from the moment we wake up to the sound of our phone alarm to the hours spent doomscrolling before bed. They dominate our daily interactions, making a custom-branded app more than just a digital convenience, but a powerful tool to boost customer engagement, loyalty and revenue. With Australians spending an average of 5.5 hours per day on their phones (that’s more than a third of a person’s waking hours), having a direct presence on their home screens is a game changer.

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In fact, it's an opportunity to be constantly in front of your customers, creating a seamless, convenient experience that keeps your business top of mind.

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The Power of a Branded App

1. Strengthen Your Brand Recognition

Did you know that consistent branding can increase brand recognition by 80%? A dedicated app ensures every interaction, whether it's checking schedules, making payments, or receiving updates, reinforces your brand identity. Unlike third-part platforms, a custom app keeps your business front and centre with your logo, colours, and messaging.

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2. Create a Exceptional Customer Experience

A smooth user experience keeps customers engaged and reduces frustration. A branded app makes it easier for customers to:

• Book and manage classes on the go
• Make secure payments quickly and hassle-free
• Stay in the know with easy access to class schedules and other important information (such as coach names and room/lane information)

Ease of use is widely recognised as essential for app engagement. Apps that are easy to navigate and provide a seamless experience tend to have higher retention rates and user satisfaction. 42% even mention that it's their primary reason to stick with an app.

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3. Improve Engagement through Convenience

Branded apps provide customers with immediate, convenient access to your services. By streamlining the user experience, businesses can create more touchpoints for engagement. Over 90% of time spend using smartphones is spend in apps rather than browsers, which highlights the importance of a mobile-first strategy. When customers have your app on their phone, they’re more likely to engage regularly with your business.

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For example, your app allows customers to easily manage bookings, view schedules, or track progress on the go. This convenience makes it easier for them to stay engaged, reinforcing the value your business offers and keeping it top of mind.

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4. Increase Customer Retention and Loyalty

Branded apps aren’t just about engaging customers, they’re also key to improving customer retention. By offering a direct and reliable channel to your services, a branded app strengthens the bond between your business and your customers. It creates a frictionless, always-available touchpoint that users can return to again and again.

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When your app is always available on their phone, customers naturally build a habit of using it. Whether they’re booking a class, checking their schedule, or managing payments, the seamless convenience encourages continued engagement. The easier it is for customers to interact with your business, the more likely they are to stay loyal. With your app providing continuous access to your services, customers never feel disconnected—over time, this reliability fosters stronger habits and higher retention, as they come to rely on the ease and convenience your app offers.

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5. Higher Conversion Rates = More Revenue

Mobile apps offer a frictionless experience, allowing customers to complete transactions faster. Whether it’s signing up for a new class or purchasing a new package, an app eliminates unnecessary steps and encourages action. In fact, Apps boast conversion rates 3x higher than mobile websites, making them powerful tools for driving revenue.

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Plus, as we mentioned earlier branded apps can lead to higher retention rates and even a 5% increase in retention can result in a profit boost by up to 75%, demonstrating the financial value of apps.

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What Our Clients Are Saying

Early feedback from our clients shows that having their own branded app (provided by Udio) has led to higher engagement, fewer missed payments, and more streamlined communication. Customers appreciate the ease of having everything in one place, leading to improved retention and a more connected experience.

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Want to see how a custom-branded app can work for your business? Let’s chat today!