10 SMS Templates to Keep Your Members Engaged

We know how important it is to keep your members engaged and motivated. One fantastic way to keep everyone in the loop and pumped up is through SMS communication. It’s personal, direct, and incredibly effective at making sure your members feel valued and connected to your club.

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The Power of SMS in Member Engagement

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SMS has an impressive open rate of 98%, making it one of the most effective communication channels available. Not only does SMS outperform email, which has a mere 19.8% open rate, but SMS messages are typically read within just 3 minutes of being received. In contrast, emails have a read rate of only 22%. This makes SMS an incredibly powerful tool for ensuring your messages are seen promptly and your audience stays engaged.

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Here’s why SMS works so well for member engagement:

• Direct and Immediate: Unlike emails that can get lost in crowded inboxes, SMS messages are read almost instantly. This ensures your messages are seen and acted upon promptly.
• Personal Touch: SMS allows for personalised communication, making your members feel valued and special.
• Versatility: From reminders and announcements to special offers and feedback requests, SMS can be used for a wide range of communication needs.

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10 SMS Templates to Keep Your Members Engaged

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To help you get started, here are ten SMS templates designed to keep your members engaged. Plus, with Udio's built-in SMS functionality, you can effortlessly set up automated messages or send individual and bulk SMS. All templates are limited to 160 characters for quick and effective communication.

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1. Welcome Message

The customer has just signed up? Perfect, let's make a positive first impression and encourage new members to book their first class with this template. Customise this template further by ending with a phrase that's specific to your business. Such as "Happy Swimming" for a swimming school, or "Let's start learning" for tutoring businesses.

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"Welcome to [Your Business]! Check our schedule and book your first session! Let's get active! 🏅"

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2. Upcoming Event Reminder

Keep members informed about upcoming events and encourage participation! Mention any special activities or prizes to create excitement and ensure your event stands out.

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"Join us this Saturday for [event name]! Fun activities and prizes await. See you at [Time]!"

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3. Class Confirmation

Clear and concise confirmations reduce no-shows and ensure that members have all the information they need. It also provides an opportunity to reschedule if necessary, showing flexibility and customer care.

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"Your [Class Name] class is confirmed for [Date] at [Time]. Can't wait to see you! Need to reschedule? Let us know!."

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4. Special Offer

Special offers reward loyal members and incentivise them to continue booking classes. Time-sensitive offers create urgency and drive immediate action. Personalise offers based on customer behaviour and preferences. Highlight the exclusivity and urgency of the offer.

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"Yay! You just booked your 9th class in a row! Get your 10th class for free. Book now!"

"Exclusive for you, [Customer Name]! Get 20% off your next session when you book within the next 24 hours."

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5. Birthday Greeting

Show your members you care by acknowledging their special day and offer them a little present, such as a free class or maybe a voucher for a cake at the cafe next door. It strengthens the emotional connection and increases loyalty.

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‍"Happy Birthday, [Customer Name]! 🎉 Enjoy a free session on us. Book your free class now!"

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6. We miss you

Encourage members that haven't booked with you in a while to come back by offering them a discount. Make the message friendly and inviting, and highlight any new classes or improvements since their last visit.

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‍"Hi [Customer Name], we noticed you haven't book with us in a while! Book today for a 10% discount! Stay active with us."

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7. Feedback Request

Gathering feedback helps you improve your services and shows members that their opinions matter. It also fosters a sense of community and involvement. Keep the survey short and easy to complete. Thank them in advance for their time and feedback.

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‍"We value your feedback! Please take a moment to let us know how we're doing: [Survey Link]."

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8. Class Cancellation Notice

Timely communication about cancellations prevents confusion and frustration. It shows that you respect your members' time and are proactive in keeping them informed. Offer alternatives if possible, such as rescheduling options or other available classes.

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"Important: Your [Class Name] class on [Date] is cancelled due to [Reason]. We apologise for the inconvenience."

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9. Seasonal Greeting

Seasonal greetings build a sense of community and make members feel appreciated during special times of the year. It keeps your club top-of-mind even during holidays. Tailor the message to the specific holiday and include a warm, personal touch.

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‍"Happy Holidays from [Business Name]! ❄️ Wishing you a season of joy and love. See you in the New Year!"

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10. Achievement Celebration

Recognising and celebrating milestones motivates members to continue their progress. It shows that you are invested in their success and achievements. Be specific about the milestones and offer words of encouragement. Consider adding a small reward or incentive for reaching the next milestone.

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‍"Congrats, [Customer Name]! You've hit [Milestone] in your  journey. Keep up the great work! 🎉"

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Use SMS as a form of communication to foster a sense of community and build long-lasting relationships. Let us know which one's your favourite!